ROCKROSE KEEPS UP PACE WITH TWO NEW DEALS AT 300 PARK AVE.

Dec. 15, 2010 - Real State Weekly

The leasing pace continues at 300 Park Avenue South, the office tower owned by Rockrose Development Corp. that is celebrating its 100th birthday this year with a building-wide makeover.

On the heels of finalizing multi-floor space commitments in recent weeks with the Whitney Museum and the Leo Burnett ad agency, Rockrose has announced that leases for three more full floors have been signed, bringing the total space leased at the 15-story building to 108,000 s/f in the past few months.

The most recent transactiosn involve Rizzoli International Publications, the elite publishing house, which will move this spring from the third floor to the 13,487 s/f fouth floor under a new long-term lease renewal agreement, and public relations firm M.Booth & Associates, which is nearly doubling its existing offices at 300 Park Avenue South by leasing both the 11th and 12th floors comprising 26,974 s/f.

Michael Burgio of Cushman & Wakefield represented Rizzoli in its long-term lease renewal.  The publishing firm, which was founded in 1929, specializes in the fields of art, architecture, interior design, photography, haute coture, and gastronomy.

M.Booth, the New York-based public relations firm that was acquired last year by UK-based Next Fifteen Communications Group, was represented in its renewal/expansion move by Richard Rosenthal of Grubb & Ellis.

Andy Peretz, John Peters and Mikael Nahmias of Cushman & Wakefield represented the building owner.