Retail Vision

Retail has always been an integral part of Rockrose’s residential and commercial development projects. We carefully analyze each individual neighborhood to determine both the needs of Rockrose tenants and the surrounding neighbors. It is critically important to gage the entire community to ensure the success of individual retailers.

Rockrose has pioneered retail in various neighborhoods, from the brand new in Battery Park City, to evolving mixed-use areas, such as Chelsea and the Meat Packing District in the far West Village.

Presently, we are most active in Long Island City, which presents a rare opportunity in a neighborhood rapidly changing from industrial to office and residential. By day and by night, LIC offers a customer base eager for an eclectic mix of stores, cafes, galleries and more. Rockrose is taking a thoughtful, long-term approach for our buildings – ensuring the best retail mix for residents and area workers.