Mar. 25, 2011 - NY Inc

NEW YORK, NY – The lobby of The Archive, a West Village luxury rental property, was turned into a happy hour for man’s best friends – and their owners – when Rockrose Development Corp. teamed up with Evermore Pet Food to create a unique “Bark & Wine” event on Wednesday, March 16.

The two-hour event provided plenty of treats for both residents and their dogs. Furry friends sampled Evermore’s gourmet, all-natural dog food and Bocce’s Bakery’s organic dog biscuits, while their owners enjoyed wine and hors d’oeuvres made from the same human grade ingredients. Although the recipes differed, both sets of refreshments included the highest quality meat and vegetables, which is standard for all Evermore products. Local West Village merchant provided beverages chosen specifically to be paired with the hors d’oeuvres being served. Local veterinarian, Carolyn Quagliata, and animal trainer, Elisabeth Weiss, was on hand to discuss animal wellness issues and answer questions.

“Bark & Wine” marked the first private building event for the Brooklyn-based Evermore, which has helmed a number of successful in-store showcases for their product since launching in 2009. “We enjoy presenting our brand one-on-one, and engaging people in a new way with a private event was an exciting challenge,” said Alison Wiener, co-founder of Evermore.

Over fifty percent of the residents in this pre-War building are pet owners. “We thought it would be a fun event that our tenants would enjoy,” said Patricia Dunphy, Senior Vice-President at Rockrose Development Corp. “This is a great way for them to interact and meet their neighbors who they share a common interest with.”

For residents of The Archive, the building’s acceptance of pets is one of the most popular amenities, which also include a rooftop terrace and in-building Crunch fitness center. “The large atrium lends itself to socializing, so it’s a great place to meet other dogs and dog owners. Most buildings don’t have a space like this,” said Peter Friedman, a two-year Archive resident and owner of Golden Retriever Sierra.

Local pet supply retailer Beasty Feast, who operates two locations at 630 Hudson Street and 680 Washington Street, was on hand to run a promotion on the Evermore products, while pet photographer Joanna Totolici was snapping shots of the pups. Rockrose employee Wanda Jaller was also on site showcasing her Naughty Pet clothing line.

A raffle benefitting the Mayor’s Alliance for NYC’s Animals – which was founded in 2002 to end the killing of healthy and treatable cats and dogs at New York City shelters, and was represented at The Archive event – gave guests the chance to walk away with a variety of exciting prizes and support a good cause. Available prizes include Beasty Feast gift certificates, a training session with Elisabeth Weiss, Evermore Pet Food and the grand prize of a private photo session with Joanna Totolici.