BIRTHDAY FACELIFT

July 12, 2010 - Bisnow

After seeing the Joan Rivers documentary, we have to ask: How about celebrating your 100th birthday with a facelift? That’s precisely what Rockrose Development Corp and TPG Architecture are doing for 300 Park Avenue South, upgrading the office building’s lobby and elevators, while leaving its early 20th Century design intact. Rockrose acquired the building in ’99 and originally planned to convert the entire building to either a hotel or residential, Patricia Dunphy tells us. Most tenants are planning to vacate this December, so there will be significant leasing opportunities in January. The first, modeling agency Wilhelmina, decided to renew last week. Individual 12.7k SF single floors are available and there’s already a lease out on the 8k SF retail space.

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