{"id":1974,"date":"2019-10-07T14:23:41","date_gmt":"2019-10-07T18:23:41","guid":{"rendered":"http:\/\/rockrosed.wpengine.com\/?p=1944"},"modified":"2019-10-07T14:23:41","modified_gmt":"2019-10-07T18:23:41","slug":"new-look-roof-deck-for-a-century-old-office-building-at-300-park-avenue-south","status":"publish","type":"post","link":"https:\/\/rockrose.com\/zh\/new-look-roof-deck-for-a-century-old-office-building-at-300-park-avenue-south\/","title":{"rendered":"NEW LOOK: ROOF DECK FOR A CENTURY-OLD OFFICE BUILDING AT 300 PARK AVENUE SOUTH"},"content":{"rendered":"<p>The 1911 Beaux Arts office building at 300 Park Avenue South is getting a swanky new roof deck in time for next spring, according to reps from owner Rockrose Development. Murdock Solon Architects is designing the terrace, which will include an outdoor movie screen and plenty of new greenery.<\/p>\n<p>It was originally designed by Starrett &amp; van Vleck, who crafted the look of flagship department stores for Lord &amp; Taylor, Bloomingdales and Saks, as well as the American Stock Exchange and 21 West Street.<\/p>\n<p>The surrounding neighborhood is seeing an abundance of rooftop revitalizations, as scarcity is pushing pricing in Midtown South through the roof\u00a0for both commercial and residential development. In the blocks to the west, 15 Madison Square West has seen a rooftop addition, and 212 Fifth Avenue\u2019s conversion and new rooftop\u00a0addition were approved by Landmarks just last week.<\/p>\n<p>As for 300 Park Avenue South, the top floor of the building\u00a0will also be renovated with three new skylights. It\u2019s available for lease, along with the next three floors of office space. Architects Moed, de Armas and Shannon recently\u00a0updated the 16-story building\u2019s lobby, elevators and common areas, and Rockrose recently installed eye-catching lights that illuminate the structure\u2019s arched windows at night.<\/p>\n<p>-Rebecca Baird-Remba<\/p>","protected":false},"excerpt":{"rendered":"<p>The 1911 Beaux Arts office building at 300 Park Avenue South is getting a swanky new roof deck in time for next spring, according to reps from owner Rockrose Development. Murdock Solon Architects is designing the terrace, which will include an outdoor movie screen and plenty of new greenery. It was originally designed by Starrett [&hellip;]<\/p>\n","protected":false},"author":11,"featured_media":0,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[5],"tags":[],"class_list":["post-1974","post","type-post","status-publish","format-standard","hentry","category-news-press"],"acf":[],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v28.7 - https:\/\/yoast.com\/product\/yoast-seo-wordpress\/ -->\n<title>NEW LOOK: ROOF DECK FOR A CENTURY-OLD OFFICE BUILDING AT 300 PARK AVENUE SOUTH | Rockrose<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/rockrose.com\/zh\/new-look-roof-deck-for-a-century-old-office-building-at-300-park-avenue-south\/\" \/>\n<meta property=\"og:locale\" content=\"zh_CN\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"NEW LOOK: ROOF DECK FOR A CENTURY-OLD OFFICE BUILDING AT 300 PARK AVENUE SOUTH | Rockrose\" \/>\n<meta property=\"og:description\" content=\"The 1911 Beaux Arts office building at 300 Park Avenue South is getting a swanky new roof deck in time for next spring, according to reps from owner Rockrose Development. Murdock Solon Architects is designing the terrace, which will include an outdoor movie screen and plenty of new greenery. 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