FIT STUDENTS COMPETE IN ROCKROSE INTERIOR DESIGN PROJECT

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FIT STUDENTS COMPETE IN ROCKROSE-SPONSORED INTERIOR DESIGN PROJECT

Kevin Parker November 29, 2012

FIT’s First Collaboration to Design Model Apartments for New Residential Development

Three Winners to be Announced on December 6

The Fashion Institute of Technology (FIT) and Rockrose Development Corp. announced today that 12 FIT Interior Design students will present their designs for three different model studio apartments at Rockrose’s new luxury rental high-rise, Linc LIC, now under construction in Long Island City, Queens. The three winning designs will be announced on the evening of December 6, and the students’ model apartments are expected to be on view starting at the commencement of the project’s leasing campaign.

The students are undergraduates in the FIT BFA Interior Design program. Led by Eric Daniels, assistant professor of Interior Design and a Manhattan-based architect, and studio instructors Michael Buchanan and Joseph Lembo, 40 students’ submissions have been winnowed by FIT to the 12 finalists.

The three winning students will collaborate with Rockrose during the spring and summer of 2013 to execute their designs as Rockrose builds out the designated studio apartments at Linc LIC. During the building’s leasing campaign, the public will be invited to vote for their favorite design by visiting the model apartments.

In fall 2013, the three winning students will be revealed as first, second and third prize winners at a congratulatory event, based on the visitors’ votes.

The winners will receive cash awards.

Mr. Daniels said, “This project is an exercise that focuses on our students, who will benefit immeasurably from the creative partnership between an educational institution and a leading national real estate development company. The process is a practical way of learning both the art and the business of interior design.”

Working under “real world” conditions and professional guidelines, including New York City building codes and budgetary and time constraints, the project will produce actual interiors of three model studio apartments – complete with furniture, fixtures and finishes. All three model studio residences will be unique in character and location within the property, offering the students a wide range of design creativity.

Kathleen Gargan Scott, Vice President, Marketing & Leasing for Rockrose, said, “We are delighted to work with Eric Daniels and his talented students at FIT for this exceptional project. The Court Square neighborhood at the heart of Long Island City is undergoing an economic boom and revitalization. Once an industrial area known for its manufacturing plants and warehouses, Long Island City is becoming a neighborhood of choice for young, upscale apartment dwellers. It is a neighborhood that offers Manhattan’s vitality at lower rents. It is also home to a vibrant art scene centered on the Museum of Modern Art’s PS1.”

About FIT
The Fashion Institute of Technology, a college of the State University of New York, has been a leader in career education in art, design, business, and technology for nearly 70 years. With a curriculum that provides a singular blend of hands-on, practical experience, classroom study, and a firm grounding in the liberal arts, FIT offers a wide range of outstanding programs that are affordable and relevant to today’s rapidly changing industries. Internationally renowned, FIT draws on its New York City location to provide a vibrant, creative community in which to learn. The college offers more than 45 majors and grants AAS, BFA, BS, MA, MFA, and MPS degrees, preparing students for professional success and leadership in the global marketplace. Visit www.fitnyc.org.

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